SHORT ANSWER:
Advertisements targeting children in India must adhere to specific guidelines set by the Advertising Standards Council of India (ASCI).
DETAILS:
- Advertisements should not exploit children's credulity, lack of experience, or emotions.
- They must not encourage unhealthy eating habits or lifestyles.
- Advertisements should clearly distinguish between content and advertising.
- They should not use children in a manner that could cause them physical or emotional harm.
PUNISHMENT / IMPLICATIONS (if applicable):
- Non-compliance can lead to the advertisement being withdrawn and potential penalties from ASCI.
SOURCE:
- Advertising Standards Code, Advertising Standards Council of India (ASCI)
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